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Applico’s Platform Innovation Matrix

Platform holding companies have arrived. Making sense of multiple sets of network effects and platform businesses is a tough task. Applico’s Platform Innovation Matrix helps analyze the holding...

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Does Google Like Money? How a Hungrier Google Could Increase Growth & Profits

Perspective by Applico Founder and CEO Alex Moazed Google’s future is still tied to the desktop in a mobile-first world with Search as its only moneymaking platform. With two long-standing rising...

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